So you may have heard what a sales funnel is or you may have absolutely no idea. This post will provide you the fundamentals and a basic outline to build a highly profitable sales funnel
First, we need to define what a sales funnel is:
It’s simply a buying process or journey a company takes to lead customers through to purchasing products. Taking them from awareness to recurring paying customers.
You could say, the ideal sequence of events to eventually have a visitor turn into a high paying client.
So what’s the point of a sales funnel and why should I implement one?
A sales funnel is essentially the strategy of your website. The overall big picture (the websites job) and the different facets to eventually lead your customers to buy.
And if you want to skyrocket your business or you’re wondering why all your traffic isn’t converting into sales, then you’ll want to implement one into your website. Think about it, If you can lead your customers down a carefully planned path, eliminate as many options as you can for them to eventually come to a buying decision, how many more sales would your company acquire?
Where most people fail.
Most people start at the top and work down the funnel.
In fact, start with the end and work backwards. What do you want your customer to ultimately achieve? By clearly defining what the end outcome will be, you can then start to work backwards to understand how they get there.
Below I’ll show you some simple steps on how to build a sales funnel. Now bear in mind there are different types of funnels depending on your business and what you’re offering, but this will offer you a great framework to work from.
But if you’re looking for a program to do this all for you with minimal effort than Clickfunnels takes all the hassle out of web designing and sales pages.
1. Identify your perfect customer and create awareness
You first need to identify your target audience. Who they are, what similarities they have and where they hang out?
So do your research and make sure you can clearly define your ideal customer and then work out where they are.
The next step is to create awareness of your product and convey how you can solve a problem with a solution.
There are a number of ways to do this, but once you’ve defined where your market hangs out you can easily target them.
Facebook is a great way to start. Look for groups with your market in and link them to a landing page.
2. Create a Landing page
So you have a clear idea of your customer and where they hang out and you’re attracting traffic to your webpage. This is where a great landing page can reduce your bounce rate and move customers further down the funnel.
In essence, your landing page should have one objective in mind – a Call to Action (CTA). Pick one objective for your visitor and build your landing page around that. It could be an email list opt-in, a free trial or a low introductory offer.
Tips on creating a great landing page
- A clean, organized design will eliminate any confusion. The idea is to invoke an action, so different options will only decrease the amount of customers buying. Focus on getting the viewer to take only one action.
- Create a strong offer – your landing page should have a strong, clear initial offer to solve someone’s problem. This could be a free product which gets them to opt-in to an email list or an introductory product at your lowest possible price.
- Implement trust signals – testimonials are great trust indicators! People want to know if it works and if the product itself is worthwhile, this can be a strong tool in acquiring new customers. Another one is trust badges, companies you’ve worked with in the past are like badges of success.
As you build your landing page always have the end in mind. Make it simple, clear-cut and cut out the excess noise.
3. Up-sell on the backend
Once a customer has bought an introductory or given their email account, you now have the opportunity to sell them an upgraded or flagship product! Or perhaps some other product that would compliment your initial one.
This is a great opportunity for you to zero in on your customer and skyrocket your sales!
Some people like to create a “thanks and…” page, in other words, thanks for buying the product, we think you’d be interested in another. This means you want to create an offer that gives them even more value if they upgrade. And of course, make more money because it typically involves a larger or more expensive service or product.
4. Keep them as a potential customer
The last step in the funnel is to keep them as a future customer. Follow up with all new buyers, make sure they are happy with the product you’re providing. You can always sell to them directly with other new products or services through email, with little to no costs.
Remember, they may not have bought your product for a number of reasons, this doesn’t mean they won’t buy later on. So keep it going, make sure your email list understands you’re still there and offering great value to them. Make sure your customer service is up to standards and people are happy with their product. If you can build a loyal customer base it will give you the advantage of quick sales without much marketing effort.
The steps listed in the sales funnel are geared towards a business with an online presence. However, every business can benefit from a sales funnel model.
The steps are simple, but building a successful one can be challenging. Once you see a positive ROI, you can scale up exponentially.